Did you know?
Canadians waste $31 billion of food every year! And 47% of that food is wasted in the home.
The primary contributor to consumer food waste is high expectations—demand for high-quality, aesthetically-pleasing food is a key factor behind the volume of food waste occurring among consumers.
In North America, more than 30% of fruits and vegetables are rejected by supermarkets because they aren’t attractive enough for consumers.
Source: “$27 BILLION” REVISITED: THE COST OF CANADA’S ANNUAL FOOD WASTE (www.vcm-international.com)
